Pro GelPossibly the most important piece of cycling clothing you will own are your shorts. In their quest to deliver outstanding comfort on the saddle, Altura have developed their proprietary Pro Gel technology to set an industry benchmark for comfort and performance. The technology uses strategically placed gel protection to cushion critical contact points on the bar and on the saddle to allow you to ride in comfort for longer. The Pro Gel range is expansive offering a broad range of bib short and short styles in various colourways. Read more… Their comfort is unrivalled in the mid-market, offering the progressive rider superior comfort as they progress from their first pair of shorts. Women's Specific Designs Altura are leading the market in women's cycling apparel. They not only offer a broad range of designs and colourways, but also a level of product that is suited for all abilities, from family leisure cycling to high intensity performance riding. Their success comes from the fact that the range is designed BY women FOR women, and so they understand the specific needs of the female cyclist. The panelling and shape of their jerseys are specifically tailored to suit and flatter the female figure and the shorts and bib shorts are designed to optimise riding comfort on the saddle. The fabrics used are soft and technical and in the Pro Gel range they use a specific female gel pad insert to adapt to the female riding position. To ensure they get the product right for women cyclists Altura work closely with female cycling teams in the development of their garments, ensuring they get 100% endorsement from female athletes before bringing the product to market. That is why Altura deliver unrivalled products for female cyclists.