Women's Specific Designs Altura are leading the market in women's cycling apparel. They not only offer a broad range of designs and colourways, but also a level of product that is suited for all abilities, from family leisure cycling to high intensity performance riding. Their success comes from the fact that the range is designed BY women FOR women, and so they understand the specific needs of the female cyclist. The panelling and shape of their jerseys are specifically tailored to suit and flatter the female figure and the shorts and bibshorts are designed to optimise riding comfort on the saddle. Read more… The fabrics used are soft and technical and in the Pro Gel range they use a specific female gel pad insert to adapt to the female riding position. To ensure they get the product right for women cyclists Altura work closely with female cycling teams in the development of their garments, ensuring they get 100% endorsement from female athletes before bringing the product to market. That is why Altura deliver unrivalled products for female cyclists.